Jostens Yearbook
School Year 2027
Jostens Yearbook helps schools plan, design, market and produce yearbooks that turn a school year into a time capsule of the moments, relationships, and milestones that define it. This school year called for creative across multiple channels to support building awareness and driving engagement.
Working alongside the Creative Director, I contributed to concepting and execution across the campaign, helping shape creative that spoke to a mix of B2B and B2C audiences - schools, students, and parents - each with a different reason to care about the story a yearbook tells. The work shown here is from the 2026–2027 school year materials, where the visual look and feel established for that year was carried consistently across materials.
Role
Visual Identity, Print and Digital Design, Social, Email
Art Director
Claire Bedore
Creative Director
Amy Hardy
Copywriter
Andie Chapin
Photography
James Cordell
Insight
This school year's creative was built around the theme "Go Beyond" - encouraging students to push past what they thought was possible and make the most of their year. We brought that idea to life visually through bold typography and a confident color palette, balanced with organic textures like scribbles and torn paper to keep the look feeling authentic.
This visual language carried consistently across social, in-school signage, email, print materials, and printed product - creating a cohesive throughline that reinforced the tone and energy of the "Go Beyond" theme at every touchpoint.
