Each year, Jostens sends yearbook customers a kit of materials to kick off the school year. This year, I developed a new concept that honored the year’s core branding while establishing its own distinct identity.

Inspired by contemporary poster design, I built the direction around a collection of bold geometric shapes, through ideation I created a visual language and plan for how the pieces would work together. I pitched the concept to project stakeholders, then designed the covers, pennant flag, and supporting materials. Each cover stands on its own but reads as a cohesive set when displayed together.

The concept earned strong buy-in from stakeholders and positive engagement from sales representatives and yearbook customers.