Jostens Renaissance
Jostens Renaissance dedicated to empowering educators and students with the resources, tools, and events to build a positive school culture and climate.
During my time at Jostens, Renaissance evolved into a business unit under my creative direction as Art Director. In this role, I led the visual expression of the brand, developing engaging campaigns and design solutions that resonated with both educators and students. I’m especially passionate about finding fresh, meaningful ways to bring the Renaissance story to life - and it’s been incredibly rewarding to see that work translate into increased engagement and positive feedback from the community it serves.
Role
Lead Art Director, Visual Identity, Web Design, Printed Collateral, Social, Email Marketing,
Event Design
Art Director
Claire Bedore
Copywriter
Maddi Glaser
Jostens Renaissance Monthly Playbook
Jostens Renaissance is known for its monthly culture challenges that encourage schools to build positive communities and share their experiences on social media. To expand this initiative, the Renaissance Marketing team set out to transform these individual challenges into a cohesive, year-long playbook for educators.
As lead art director on this project, I owned the creative direction from concept through execution. The design balances a playful, energetic tone with a level of structure and clarity appropriate for an educational audience. I ensured the visual system aligned with existing Renaissance branding while still feeling fresh and engaging.
In addition to the printed playbook, a complementary digital experience was developed, allowing educators to easily access and navigate the content online.
