Jostens Yearbook
School Year 2026
Jostens Yearbook is a one-stop platform that helps schools plan, design, and produce their yearbooks - transforming memories into a lasting tradition that spans generations. Yearbooks serve as time capsules, capturing the moments, relationships, and milestones that define each school year.
During my time at Jostens, I focused on the Yearbook division, contributing to a wide range of B2B and B2C initiatives. My work spanned from developing marketing materials to collaborating on campaign visual identities, all aimed at creating meaningful connections with both students and educators. Through this work, I helped shape experiences that balanced creativity, storytelling, and usability.
Role
Visual Identity, Web Design, Printed Collateral,
Social, Email Marketing
Art Director
Claire Bedore
Senior Art Director
Chelsea Novak
Many of the materials for the 2026 school year draw inspiration from the bold, dynamic visual language of Spotify Wrapped. Bright colors, fluid shapes, and layered compositions create an energetic and inviting aesthetic designed to resonate with students. The approach aims to feel current and culturally relevant while maintaining clarity and consistency across touchpoints.
School Year 2026 Marketing Materials
This year, I had the opportunity to lead a lifestyle and product photoshoot from concept through execution. From art direction to on-set decision-making, I helped shape the overall visual narrative to ensure the final imagery aligned with the brand. Below are selected shots from those projects.
This poster collection was designed for yearbook classrooms, offering clear visual guides and activities to support students throughout the yearbook creation process.
