JPIX Product Photoshoot
Jostens PIX
Product Shoot
I had the opportunity to work on a product photoshoot supporting the JPIX business unit,
which specializes in school picture days and printed photo products. Following a recent brand refresh, this project was an opportunity to build a more modern and cohesive library of product imagery.
With limited existing assets, the focus was on creating a versatile image library that showcases
a wide range of offerings across multiple styled scenes. We incorporated diverse talent to better reflect and connect with a broad set of customer audiences.
From pre-production through execution, I contributed to shot planning, prop and set design,
and on-set art direction, collaborating closely with marketing and product partners to ensure alignment. The final imagery was designed to be flexible and cohesive across social, email,
and printed materials.
Role
Photoshoot art direction, pre production planning, set/product design
Art Director
Claire Bedore
Senior Art Director
Chelsea Novak
Images Applied to Creative